Been there - done that.
Advisory & execution by people who’ve done it.
Been there - done that.
Advisory & execution by people who’ve done it.
/
Über APD
(01)
APD bietet strategische C-Level Beratung und Board Members durch ein kuratiertes Netzwerk erfahrener Senior Executives.
Experienced Advisors
(02)
Experience that translates into execution.
/
APD is proven
(03)
Real leadership across industries and disciplines. Proven in responsibility and results.
Been there - done that.
Trusted at C-Level.
Independent perspective
Board & C-Level experience
Focused on decisions, not decks
Complex growth situations
We're always here when you need us, ready to answer questions, provide updates.
Technology & Engineering Leadership
Building and strengthening tech teams. From structure and roles to scalable execution.
Solid Financial Foundations
From financial structure to successful transactions.
Been there - done that.
Trusted at C-Level.
Independent perspective
Board & C-Level experience
Focused on decisions, not decks
Complex growth situations
We're always here when you need us, ready to answer questions, provide updates.
Technology & Engineering Leadership
Building and strengthening tech teams. From structure and roles to scalable execution.
Solid Financial Foundations
From financial structure to successful transactions.
/
Beratungsfelder
(04)
Advisory Board
1
Independent sparring and board-level support for founders, CEOs and leadership teams. APD advisors contribute perspective, experience and responsibility from real mandates across industries and growth stages.
Board & advisory mandates
Independent second opinion
Governance & decision support
Founder & CEO sparring
Critical situations & transitions
Strategy
2
Clarity before motion. We help leadership teams decide where to play, what to stop, and in which order — based on numbers, not ambition.
Growth & market strategy
Business model & pricing
Prioritisation and focus
Make-or-buy decisions
Strategic roadmapping
Growth Marketing
3
Marketing measured against the business. We build and oversee our clients' paid and organic channels and make spend, acquisition cost and payback visible in one dashboard — so budget decisions rest on evidence, not on channel reports.
Paid channels (Google Ads, Meta) — setup, oversight, optimisation
Tracking, consent & data quality
Reporting & business dashboards
CAC, LTV & payback economics
Funnel, conversion & lifecycle
Brand Building
4
A brand is what people can repeat about you. We sharpen the position and keep it consistent across everything the company does.
Brand positioning & narrative
Messaging and proof points
Market and customer research
Brand and design audits
Consistency across touchpoints
Technology
5
Technology decisions that hold under growth. Our advisors have built and led engineering teams, not only reviewed them.
Tech leadership & interim CTO
Team structure, hiring and roles
Architecture & scalability reviews
Automation and AI in operations
IT infrastructure & security
Finance & Transactions
6
Financial structure that survives due diligence — from reliable controlling to running the transaction, with people who have sat on both sides of the table.
Controlling & reporting foundations
Planning, budgeting and liquidity
Financial modelling & KPI logic
M&A, due diligence & transaction support
Investor and board reporting
Advisory Board
Independent sparring and board-level support for founders, CEOs and leadership teams. APD advisors contribute perspective, experience and responsibility from real mandates across industries and growth stages.
Board & advisory mandates
Independent second opinion
Governance & decision support
Founder & CEO sparring
Critical situations & transitions
Strategy
Clarity before motion. We help leadership teams decide where to play, what to stop, and in which order — based on numbers, not ambition.
Growth & market strategy
Business model & pricing
Prioritisation and focus
Make-or-buy decisions
Strategic roadmapping
Growth Marketing
Marketing measured against the business. We build and oversee our clients' paid and organic channels and make spend, acquisition cost and payback visible in one dashboard — so budget decisions rest on evidence, not on channel reports.
Paid channels (Google Ads, Meta) — setup, oversight, optimisation
Tracking, consent & data quality
Reporting & business dashboards
CAC, LTV & payback economics
Funnel, conversion & lifecycle
Brand Building
A brand is what people can repeat about you. We sharpen the position and keep it consistent across everything the company does.
Brand positioning & narrative
Messaging and proof points
Market and customer research
Brand and design audits
Consistency across touchpoints
Technology
Technology decisions that hold under growth. Our advisors have built and led engineering teams, not only reviewed them.
Tech leadership & interim CTO
Team structure, hiring and roles
Architecture & scalability reviews
Automation and AI in operations
IT infrastructure & security
Finance & Transactions
Financial structure that survives due diligence — from reliable controlling to running the transaction, with people who have sat on both sides of the table.
Controlling & reporting foundations
Planning, budgeting and liquidity
Financial modelling & KPI logic
M&A, due diligence & transaction support
Investor and board reporting
Advisory Board
Independent sparring and board-level support for founders, CEOs and leadership teams. APD advisors contribute perspective, experience and responsibility from real mandates across industries and growth stages.
Board & advisory mandates
Independent second opinion
Governance & decision support
Founder & CEO sparring
Critical situations & transitions
Strategy
Clarity before motion. We help leadership teams decide where to play, what to stop, and in which order — based on numbers, not ambition.
Growth & market strategy
Business model & pricing
Prioritisation and focus
Make-or-buy decisions
Strategic roadmapping
Growth Marketing
Marketing measured against the business. We build and oversee our clients' paid and organic channels and make spend, acquisition cost and payback visible in one dashboard — so budget decisions rest on evidence, not on channel reports.
Paid channels (Google Ads, Meta) — setup, oversight, optimisation
Tracking, consent & data quality
Reporting & business dashboards
CAC, LTV & payback economics
Funnel, conversion & lifecycle
Brand Building
A brand is what people can repeat about you. We sharpen the position and keep it consistent across everything the company does.
Brand positioning & narrative
Messaging and proof points
Market and customer research
Brand and design audits
Consistency across touchpoints
Technology
Technology decisions that hold under growth. Our advisors have built and led engineering teams, not only reviewed them.
Tech leadership & interim CTO
Team structure, hiring and roles
Architecture & scalability reviews
Automation and AI in operations
IT infrastructure & security
Finance & Transactions
Financial structure that survives due diligence — from reliable controlling to running the transaction, with people who have sat on both sides of the table.
Controlling & reporting foundations
Planning, budgeting and liquidity
Financial modelling & KPI logic
M&A, due diligence & transaction support
Investor and board reporting
/
Process
(05)
Our process is simple, focused, and decision-driven.
Designed for C-Level and board-level collaboration.
Connect
1
Wir starten mit einem offenen Austausch auf Augenhöhe. Ziel: schnell verstehen, ob es strategisch, persönlich und inhaltlich passt.
Connect
1
Wir starten mit einem offenen Austausch auf Augenhöhe. Ziel: schnell verstehen, ob es strategisch, persönlich und inhaltlich passt.
Connect
1
Wir starten mit einem offenen Austausch auf Augenhöhe. Ziel: schnell verstehen, ob es strategisch, persönlich und inhaltlich passt.
Assess
2
Wir analysieren den Ist-Zustand klar und ungeschönt. Business, Zahlen, Setup, Entscheidungslogik
Assess
2
Wir analysieren den Ist-Zustand klar und ungeschönt. Business, Zahlen, Setup, Entscheidungslogik
Assess
2
Wir analysieren den Ist-Zustand klar und ungeschönt. Business, Zahlen, Setup, Entscheidungslogik
Align
3
Gemeinsam schärfen wir die Zielsetzung und priorisieren, was wirklich zählt. Kein Overengineering. Fokus auf Impact
Align
3
Gemeinsam schärfen wir die Zielsetzung und priorisieren, was wirklich zählt. Kein Overengineering. Fokus auf Impact
Align
3
Gemeinsam schärfen wir die Zielsetzung und priorisieren, was wirklich zählt. Kein Overengineering. Fokus auf Impact
Shape
4
Wir übersetzen Strategie in konkrete Maßnahmen. Klar strukturiert, realistisch umsetzbar und aligned mit Leadership & Ressourcen.
Shape
4
Wir übersetzen Strategie in konkrete Maßnahmen. Klar strukturiert, realistisch umsetzbar und aligned mit Leadership & Ressourcen.
Shape
4
Wir übersetzen Strategie in konkrete Maßnahmen. Klar strukturiert, realistisch umsetzbar und aligned mit Leadership & Ressourcen.
Guide
5
Kontinuierliches Controlling, Guidance und Adjustments für und mit dem Management.
Guide
5
Kontinuierliches Controlling, Guidance und Adjustments für und mit dem Management.
Guide
5
Kontinuierliches Controlling, Guidance und Adjustments für und mit dem Management.